When creating a business brand, there a couple simple things you can do to help elevate your business above your competitors. The best part? One is free and one costs just a bit, but the payoff is huge!
Your email address is one of the easiest things to set and one gives off the biggest first impression of your business.
So many times I see a business with an email address of email@example.com or firstname.lastname@example.org. I still even see email@example.com. Without doing any research, I immediately have an judgement in my head that that company is a small company; unprofessional company; or or even a small side business that isn't a serious company.
Of course, I'm 99% of the time I'm wrong, but that's my immediate judgement on your business. You can be the smallest business and have your email address be firstname.lastname@example.org and I immediately elevate you to another level. You're no longer a small, unprofessional company...you're a serious company that knows exactly what you're doing and can handle whatever I may need.
Remember, perception is reality, even if it is a wrong perception. There are many services that can help you get email with your company name. We use GSuite to manage our email services and it starts at just $5/month/user. It is a small investment that will pay for itself in business that would otherwise be turned away.
Social Media Handle
What is a social media handle, you may ask? That is your username...or the part that you tell people to look you up. Ours is @gigbagmedia. Now, I can tell you to look us up on any social media platform using just that. On facebook.com/gigbagmedia; twitter.com/gigbagmedia, instagram.com/gigbagmedia; so on and so forth. Did you catch the consistency?
Facebook wasn't gigbagmedia2020 or Instagram wasn't gbmedia. They were all @gigbagmedia. This is very important when your business has a name that someone else in the country (or world) has as well. For example, if you had a business called Joes' Pest Control; and someone in Kentucky had Joe's Pest Control; and another person had a Jo's Pest Control in Utah social media handles will probably be a little hard to come by. You want to be unique, so you choose @joespestcontrolatlanta because the Kentucky business already has @joespestcontrol. That is good as long as you choose @joespestcontrolatlanta for all your social media platforms. You don't want to be @atlantapestcontrol on one; @joespestcontrolatlanta on another; and @atlantajoespestcontrol on a third. Consistency across your branding platforms is key!
TL;DR - use the same social media handle across all your social media platforms!