According to Adweek, CBS Sports has the right to air the big game it will stream on all its properties including CBSSports.com; the NFL's properties; and Verizon Media mobile platforms without requiring a cable subscription to log in.
CBS announced that Super Bowl 55 coverage starts at 11:30 a.m. ET on Sunday, Feb. 7, with the Live pregame coverage starting at 2 p.m., and kickoff at 6:30 p.m.
Last year’s Super Bowl 54, which Fox had the broadcast rights to, was the most-watched livestreamed Super Bowl in history, Fox said at the time, delivering an average minute audience of 3.4 million, a 30% increase from the previous year.
This is also a great time to take advantage of the event that will be seen so much digitally by using hashtags like #superbowl, #nfl, #football; tagging your friends in your pictures; and engaging your audience in the comments.
For example, if you have a restaurant make sure to post pics of your food leading up to the game talking about recipes or pickup options.
Designer? Stage an area with your football snacks.
Realtor? Post pics of a home where a new big-screen TV can go.
Clothes store? Post pics of outfits with the team's colors.
Also, make it fun by sharing some behind the scenes pictures of you and your employees watching the game socially distanced!
Remember, make it relevant; hashtag it; share it; start conversations and comments with others, and tie it back to your business.
Now....who has the chips and dip?